PRADA BEAUTY
THE PROJECT
PRADA BEAUTY.
KOA planned the production setup, coordinated the teams by location and kept the visual output consistent across the activation. The project is a good example of how our boutique production approach can scale across several cities without fragmenting responsibility.
One partner, local setups, consistent direction. Crew planning, communication and delivery stayed connected through KOA while production adapted to each city.
In multi-city production, consistency is created before the cameras roll. Briefing, crew setup, technical standards and delivery need to be defined centrally so local teams can stay flexible without fragmenting the campaign visually.
The model reduces handovers and keeps responsibility with one production partner. For brands and agencies, that means fewer operational interfaces, one quality standard and a setup that can grow with the number of locations.