PRADA BEAUTY
THE PROJECT
PRADA BEAUTY.
For the launch of Prada Paradigme, Prada Beauty's men's fragrance with Tom Holland as the face of the campaign, we filmed the activations across the DACH region. Across multiple cities, we documented the different release and brand moments around the campaign.
02 · OUR APPROACH
One partner, local setups, consistent direction. Crew planning, communication and delivery stayed connected through KOA while production adapted to each city.
03 · PRODUCTION LENS
In multi-city production, consistency is created before the cameras roll. Briefing, crew setup, technical standards and delivery need to be defined centrally so local teams can stay flexible without fragmenting the campaign visually.
04 · WHY THE SETUP WORKS
The model reduces handovers and keeps responsibility with one production partner. For brands and agencies, that means fewer operational interfaces, one quality standard and a setup that can grow with the number of locations.