MIU MIU
THE PROJECT
MIU MIU.
The project required production to move across locations while the visual language stayed coherent. KOA organised the people and production structure around each city and kept the campaign connected through one workflow.
Flexible local crews, one central point of contact and a consistent production standard across the campaign.
In multi-city production, consistency is created before the cameras roll. Briefing, crew setup, technical standards and delivery need to be defined centrally so local teams can stay flexible without fragmenting the campaign visually.
The model reduces handovers and keeps responsibility with one production partner. For brands and agencies, that means fewer operational interfaces, one quality standard and a setup that can grow with the number of locations.