MIU MIU
THE PROJECT
MIU MIU.
For the launch of Miutine by Miu Miu, we filmed release events and brand activations across the DACH region. Across multiple cities, we documented the different moments around the launch.
02 · OUR APPROACH
Flexible local crews, one central point of contact and a consistent production standard across the campaign.
03 · PRODUCTION LENS
In multi-city production, consistency is created before the cameras roll. Briefing, crew setup, technical standards and delivery need to be defined centrally so local teams can stay flexible without fragmenting the campaign visually.
04 · WHY THE SETUP WORKS
The model reduces handovers and keeps responsibility with one production partner. For brands and agencies, that means fewer operational interfaces, one quality standard and a setup that can grow with the number of locations.