Redken x Zalando

As part of the buzz surrounding Sabrina Carpenter’s concerts in Berlin, we created a high-energy, style-forward video campaign for Zalando x Redken. Tapping into the concert’s vibrant atmosphere and the expressive spirit of Sabrina’s fanbase, the video blends music, fashion, and beauty in a way that feels fresh, empowering, and social-first. With dynamic edits, backstage-inspired visuals, and a strong focus on individuality, the piece captures the essence of the partnership—celebrating self-expression through bold hair and bold style..