Nespresso

In this ambitious spec FOOH project for Nespresso, we sought to create a visually compelling representation of the brand's vast array of coffee flavors and the immersive experience of visiting a Nespresso boutique. Our vision was to transform a typical Nespresso store into a captivating spectacle of coffee abundance, visually communicating the richness and variety that Nespresso offers. We digitally enhanced the store's interior, creating a virtual overflow of Nespresso capsules. The shelves, counters, and even the floor appeared to be brimming with the colorful capsules, creating a vibrant and dynamic backdrop.

This visual abundance wasn't confined to the store's interior; we extended the effect onto the surrounding streetscape, with digitally rendered capsules spilling out onto the sidewalk, creating a playful and unexpected scene. The centerpiece of the campaign was a gigantic, photorealistic hand, meticulously rendered and animated to interact with the overflowing display. This hand, appearing as if from above, delicately reached down and selected a single capsule from the multitude, emphasizing the individual choice and personalized experience that Nespresso provides. The combination of the overflowing capsules and the giant hand created a memorable and shareable visual that perfectly captures the essence of the Nespresso brand: a world of rich flavors, personalized choices, and a premium coffee experience. The animation of the hand was carefully choreographed to create a sense of gentle precision and care, further emphasizing the brand's commitment to quality.