Kerastase

For the highly anticipated relaunch of Kérastase's iconic Ultime Elixir, we conceived and executed a breathtaking FOOH campaign that transformed the Eiffel Tower, a symbol of Parisian elegance, into a living testament to the product's transformative power. Our vision was to visually articulate the elixir's ability to enhance natural beauty, using the tower as a canvas for a stunning display of digital artistry. We meticulously placed a gleaming, oversized bottle of Ultime Elixir onto the Eiffel Tower's intricate facade, ensuring it integrated seamlessly with the landmark's iconic architecture. From this central point, a cascade of exquisitely rendered flowers appeared to bloom and unfurl, their delicate petals and vibrant colors creating a mesmerizing visual spectacle. These weren't just any flowers; they were carefully chosen and designed to evoke a sense of luxury, refinement, and natural beauty, mirroring the qualities of the Ultime Elixir itself. The animation of the blooming flowers was carefully choreographed to create a sense of organic growth and movement, as if the elixir itself was bringing the tower to life.

This campaign aimed to elevate the Ultime Elixir to new heights of desirability, associating it with the timeless elegance of Paris and the transformative power of nature. The resulting video, shared across social media and digital platforms, captured the magic of this transformation, creating a memorable and shareable experience that resonated deeply with the target audience, reinforcing Kérastase's position as a leader in luxury haircare.