KÉRASTASE
01 · CONTEXTTHE PROJECT
THE PROJECT
KÉRASTASE.
The project uses CGI as the primary visual tool, extending the brand language into a more graphic and impossible space.
02 · OUR APPROACH
3D, compositing and post-production are treated as one visual system rather than separate technical layers.
03 · PRODUCTION LENS
CGI and motion production starts long before render. Look, movement, materiality and final use need to be considered together so design and post-production feel like part of the same visual world rather than an added layer.
04 · WHY THE SETUP WORKS
That creates assets that can go beyond the limits of the camera without losing brand aesthetics or the visual relationship to live action.
