PROJECTCGI

KÉRASTASE

01 · CONTEXT

THE PROJECT
KÉRASTASE.

The project uses CGI as the primary visual tool, extending the brand language into a more graphic and impossible space.

02 · OUR APPROACH

3D, compositing and post-production are treated as one visual system rather than separate technical layers.

03 · PRODUCTION LENS

CGI and motion production starts long before render. Look, movement, materiality and final use need to be considered together so design and post-production feel like part of the same visual world rather than an added layer.

04 · WHY THE SETUP WORKS

That creates assets that can go beyond the limits of the camera without losing brand aesthetics or the visual relationship to live action.

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